Context

This project was part of an interdisciplinary entrepreneurship course I took while on exchange at Queensland University of Technology in Brisbane. Our team consisted of five students from different backgrounds: marketing, finance, engineering, and UX design (me). We were also culturally diverse, with two Germans, two Australians, and myself from Norway. Navigating different disciplines and cultural work styles was a challenge—but also a big part of the learning experience.

We began by identifying everyday frustrations related to gym routines. Through informal user interviews and online forums, we discovered that many gym-goers find it time-consuming and annoying to manually log their workouts. That insight led us to the core idea: an app that could automatically track repetitions and weights during workouts by connecting to gym machines.

I led the design of our mid- and high-fidelity prototypes in Figma, focusing on a minimal interface that could be used efficiently mid-workout. The team worked together to develop a go-to-market strategy, considering pricing, partnerships, and launch channels. 

Although we never pitched to actual investors, we treated it like we would. We developed:

• A business model canvas

• Go-to-market strategy

• A pitch deck

• A light financial forecast

We presented our idea to classmates and faculty, receiving great feedback on the clarity of our concept and its real-world potential.